Fundraising Campaign Graphics
HSDC, the Hearing, Speech & Deaf Center wanted to redesign their marketing material in preparation for an annual fundraiser, Cocktails & Connections. This event increased HSDC visibility in the community, highlighted the generosity of their sponsors, and raised funds for the organization. They thought by revising their brand communications to be more visually dynamic, it might recruit more sponsors.
There were five levels of sponsorship to identify and promote; The Change Maker, Advocate, Champion, Ally and Hero. I created a visual hierarchy of graphic symbols for each one with a custom color palette that integrated seamlessly with the brand colors.