NAMI, the National Alliance on Mental Illness, is the nation’s largest grassroots mental health organization dedicated to building better lives for Americans affected by mental illness. NAMI Washington provides support for the 23 affiliate offices in our state.
A state conference logo was conceived as a reusable symbol to promote the annual event every year. This year the theme is Road to Recovery: Mental Health Matters. I counterpoised two profile shapes in positive and negative to suggest the dark and light elements of mental illness coexisting in balance with one another. The road flows through the design, signifying a journey of hope leading to the sun.
A brochure was revised to raise brand awareness by implementing a new color palette, font styles and offer compelling imagery. The tri-fold layout presents an open spatial arrangement, making the page easy to navigate.
Click a brochure spread to see a close up view.
- Adobe Illustrator
- Adobe InDesign